Universal Music Group is the world’s leading music company that owns and operates a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. With a vast catalogue of recordings and songs stretching back over a century, their stable features a certain British four-piece: The Beatles.
Abbey Road 50th Anniversary.
The Beatles eleventh studio album Abbey Road featuring the iconic zebra crossing shot is considered by many to be one of the group’s best – certainly that shot is one of the most famous and imitated in popular music. To mark 50 years since the album was released, Progress was asked to create a range of assets to promote the anniversary re-release.
Iconic, Impactful, Instagrammable.
Although iconic, restrictions around that image usage meant we had to take a more lateral approach in creating striking and impactful social content. Instead, we used the image as inspiration to create a simple, stylish and striking introduction with black & white piano keys morphing into the album cover. Impactful and very instagrammable, it formed part of the highly successful marketing campaign for the albums re-release.