Universal Music

Social teaser campaign to promote the Beatles Abbey Road album

The Client

Universal Music.

Universal Music Group is the world’s leading music company that owns and operates a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. With a vast catalogue of recordings and songs stretching back over a century, their stable features a certain British four-piece: The Beatles.

The Project

Abbey Road 50th Anniversary.

The Beatles eleventh studio album Abbey Road featuring the iconic zebra crossing shot is considered by many to be one of the group’s best – certainly that shot is one of the most famous and imitated in popular music. To mark 50 years since the album was released, Progress was asked to create a range of assets to promote the anniversary re-release.

We Delivered

Iconic, Impactful, Instagrammable.

Although iconic, restrictions around that image usage meant we had to take a more lateral approach in creating striking and impactful social content. Instead, we used the image as inspiration to create a simple, stylish and striking introduction with black & white piano keys morphing into the album cover. Impactful and very instagrammable, it formed part of the highly successful marketing campaign for the albums re-release.