The Incredibles 2

Social media partnership campaign across UK and Europe

The Client

Hilton Destination Marketing EMEA.

Creating integrated campaigns that promote family-friendly breaks and stays to destination markets, the UK, Europe and Middle East marketing team’s second link-up with Disney•Pixar, resulted in our third animation partnership campaign.

The Project

The Incredibles 2 summer campaign.

After a 14-year gap since The Incredibles, The Incredibles 2 was one of Disney•Pixar’s most anticipated animated sequels. With a strong family-togetherness approach, this made it the perfect partner to Hilton’s family-friendly proposition.

We Delivered

Superhero-level success.

Although the second summer campaign animation team up for Hilton, this was their first with Disney•Pixar: new dynamic, new rules and expectations. Progress was the lead creative agency for this project, responsible for all creative assets – digital and physical in multiple languages as well as briefing and creating the on-site hotel display collateral to support, all encouraging customers to ‘reward the hero in their family’. A smash hit, lifting awareness, bookings and revenue accordingly.