The Client

Hilton F&B Europe.

As a long-standing client of some ten years, the UK and Europe Food and Beverage team at Hilton are renowned for constantly pushing the boundaries of the culinary and drink offering to customers. This forward-thinking approach, constant reinvention, drive and desire to keep excelling compliments our own approach and leads to some very exciting projects.

The Project

Competition event.

Every year, Hilton F&B hosts an annual competition to find and celebrate the best young food and beverage talent in the businesses across three remits: Culinary, Pastry and Mixology. Previously known as ‘The F&B Masters’ it was felt a new direction and execution was required.

We Delivered

Visual storytelling.

With an original thought of Masterchef meets Saturday Kitchen, we repacked the competition as ‘Flavour & Flair’ and created a finals event at Hilton London Wembley in a nod to a TV chatshow format – interviews, demonstrations, talks and the competition itself with the competitors plating or mixing up their creations in front of a packed audience. Providing a literal stage to the sponsors as well of course as the competitors and legacy footage, this has set a new precedent for the 2020 combined Europe and Middle East event.