100 Queen’s Gate

Hotel brand development including website design and development

The Client

100 Queen’s Gate – London.

This former home of William Alexander, a renowned Victorian explorer and collector of curio, was subject to a £multi-million total refurbishment to become a true five-star resident in the London borough of Kensington.

The Project

Reposition, rebrand, relaunch.

With a new name and repositioning as an individual boutique hotel, we were commissioned to create a new brand identity and full suite of supporting physical and digital assets within a tight window from brief to the hotel opening its doors for business.

We Delivered

The total package.

From concepting and bringing to life the brand proposition to designing every asset from the identity to implementation assets, we drove the creative process from start to finish. This is an excellent illustration of the breadth and depth of creative application we offer here at Progress.