Overview

Identity and branding application.

Solution

As celebrity chef Mark Sargeant's 'posh fish and chips restaurant', The Smokehouse needed a strong, clean identity that distinguished it from the regular, greasy takeaways. We drew on the location and Victorian heritage to create a modern take on a historical style, drawing references from Victorian packaging design.

Deliverables

Branding and identity, menus, signage, stationery, packaging.