Location: Berlin, Germany

Client: Waldorf Astoria Berlin

Overview

Develop branding and collateral to complement the interior architecture plans.

Solution

Set in a location that was the legendary 1920’s meeting point for the capital’s intellectuals, artists and writers, Roca maintains the original spirit of a bohemian café but has been updated to a modern, relaxed and contemporary setting. We created a brand identity and suite of collateral that reflected this natural, effortless and informal atmosphere.

Deliverables

Branding, collateral, packaging, signage.