Location: London, UK

Client: Radio Experts

Overview

Upgrade the brand identity for a nationally recognised radio creative, production and media buying house designed to appeal to top advertising agencies.

Solution

Rather than wholesale changes, the approach here was very much one of evolution as well as to give some synergy and association with their sister brand Audio Experts. Retaining the brand colours, the logo identity was modernised and the radio ‘echoes’ given a smarter, simpler feel as well as a layered background to give a sense of movement and fluidity. Key services were given illustrated icons, translated into the website.

Deliverables

Branding & identity, website, email templates, stationery collateral, digital presentations and templates.