Hilton approached us to create a brand identity for an exciting new destination bar at London Paddington.


Taking inspiration from the heritage of the hotel's neighbour, Paddington station, we created a sleek 146 logo that evoked the numbers found on steam locomotives. For the menus and receipt folders, this logo was foiled in gold onto a photographic backdrop of steam. This steam backdrop was also applied to the doors and windows in vinyl.


Brand identity, logo design, menu design, design and print, signage