Overview

Create a brand identity and collateral for launch and ongoing promotion

Solution

It was important to show a development from the initial identity development (a result of a competition won by a local schoolgirl). Our final icon shows an evolution from this original submission but also presents a modern, young and cool look reflected of a beach sports offering. The collateral needed to appeal to a younger audience, but be relevant across all demographics.

Deliverables

Branding & identity, brochure collateral, web and social media branding, signage