The Boss Baby

Partnership campaign

The Client

Hilton Destination Marketing EMEA.

Creating integrated campaigns that promote family-friendly breaks and stays to destination markets, the UK, Europe and Middle East marketing team’s inaugural partnership with an animation studio (Dreamworks).

The Project

The Boss Baby spring / summer campaign.

Often seen for more business than leisure customers, Hilton wanted to accentuate its strong family-friendly credentials and drive in uplift in awareness, bookings and destination revenue. As an exclusive partner with the animation film The Boss Baby, this gave the chance for them to use this to illustrate that when it comes to families, they mean business.

We Delivered

Serious business.

Working closely with both animation studio and client, as lead agency we were responsible to defining, designing and delivering this cross media, multi-language campaign assets. Involving cinema, online, social and on-site creative. In addition, toolkits of on and offline assets including selfie standees, menus, games and more were created and briefed to hotels to support the campaign on the ground. Serious brand recall, serious hotel footfall and serious business for Hilton.