What are the key digital marketing trends for 2021?
It’s December. It’s nearly the end of another year. Let’s look forward and go through what I believe are a handful of digital marketing trends we could be seeing in 2021. The continuation of digital transformation The digital transformation had been touted to happen over the next few years with many businesses having five or […]
One step back, two steps forward
I feel like we’ve been here before. Another lockdown and a continued need to work from home for the next four weeks. It’s a frustrating time, as before Boris’ announcement, we were in the throes of a slow and gradual process of returning to the office. In between lockdowns, we’ve been very lucky to have […]
What stories will be told this Christmas?
According to the Campaign email that popped into my inbox recently, research by the Advertising Association and Warc dashes earlier hopes about an advertising market improvement by Christmas, with a forecast downturn of 10.5% in the last three months of 2020. The first of the regular Christmas line-up, M&S, has announced they won’t be running […]
Networking: virtually, it does exactly what it says on the tin
A little while ago, I wrote a piece about digital transformation and my thoughts on the remote revolution. Subsequent to this, I was invited for an online conversation with Luke Quilter, CEO of local digital agency Sleeping Giant Media [...]
Digital transformation – driving the remote revolution?
At the time of writing this, myself and my team are some 15 weeks or so into a remote working set up and I’ve not seen most of my team in person for a quarter of a year. As for many businesses, working from home can be a double-edged sword; I’ve always advocated the benefits […]
I never feel comfortable in front of a camera. Behind it, yes – I love it; I can reassure, direct and support the subject to get the best from them. But the minute I’ve a camera pointed at me, I can get tense, overthink it or dwell too much on what I sound or look […]
‘New normal’: new rules?
Several months ago, terms such as ‘social distancing’ and ‘new normal’ were hardly day to day terms and yet it’s just about everything that’s talked about right now – to the point of saturation.
Feelings are facts
This was posted as part of IMEX PlanetIMEX eduMonday series of presentations and interactive sessions, ahead of this year’s much anticipated re-invented- event under the title “What is the new normal in extreme times?” Curiously, the event delivered more along the lines of this manifesto than I first appreciated, and I applaud them for that. […]