Posts Tagged ‘brand-challenge’

Roughly about a year ago, the word Corona was starting to be used more commonly, and not unfortunately relating to the beer carrying the same name. Just the flu, something happening in China, nothing much to worry about. I was busy meeting with clients talking about roadshows, organising a catch up with a fellow supplier […]

According to the Campaign email that popped into my inbox recently, research by the Advertising Association and Warc dashes earlier hopes about an advertising market improvement by Christmas, with a forecast downturn of 10.5% in the last three months of 2020. The first of the regular Christmas line-up, M&S, has announced they won’t be running […]

A little while ago, I wrote a piece about digital transformation and my thoughts on the remote revolution. Subsequent to this, I was invited for an online conversation with Luke Quilter, CEO of local digital agency Sleeping Giant Media [...]

At the time of writing this, myself and my team are some 15 weeks or so into a remote working set up and I’ve not seen most of my team in person for a quarter of a year. As for many businesses, working from home can be a double-edged sword; I’ve always advocated the benefits […]

I never feel comfortable in front of a camera. Behind it, yes – I love it; I can reassure, direct and support the subject to get the best from them. But the minute I’ve a camera pointed at me, I can get tense, overthink it or dwell too much on what I sound or look […]

Several months ago, terms such as ‘social distancing’ and ‘new normal’ were hardly day to day terms and yet it’s just about everything that’s talked about right now – to the point of saturation.

This was posted as part of IMEX PlanetIMEX eduMonday series of presentations and interactive sessions, ahead of this year’s much anticipated re-invented- event under the title “What is the new normal in extreme times?” Curiously, the event delivered more along the lines of this manifesto than I first appreciated, and I applaud them for that. […]

As part of some recent reading, a survey by Econsultancy.com caught my eye, revealing that 67%, or two-thirds of brands have changed their marketing strategy in response to the current pandemic.