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They used to say yesterday’s news is today’s fish and chip paper. Invoke a sense of nostalgia by printing off this page, making it into a cone and filling with battered food.

Opinion

From survival of the fittest to soulmates…

From survival of the fittest to soulmates… And why ‘collaboration’ isn’t just a fad but the future. As businesses, whether agency or client, product or service provider, we’re all competing for our share of the pie. Nothing has changed – it’s down to basics: survival of the fittest. If you’re not out there shouting your […]

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Opinion

Networking: virtually, it does exactly what it says on the tin

A little while ago, I wrote a piece about digital transformation and my thoughts on the remote revolution. Subsequent to this, I was invited for an online conversation with Luke Quilter, CEO of local digital agency Sleeping Giant Media [...]

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Digital

Digital transformation – driving the remote revolution?

At the time of writing this, myself and my team are some 15 weeks or so into a remote working set up and I’ve not seen most of my team in person for a quarter of a year. As for many businesses, working from home can be a double-edged sword; I’ve always advocated the benefits […]

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Opinion

Better together

I never feel comfortable in front of a camera. Behind it, yes – I love it; I can reassure, direct and support the subject to get the best from them. But the minute I’ve a camera pointed at me, I can get tense, overthink it or dwell too much on what I sound or look […]

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Branding

‘New normal’: new rules?

Several months ago, terms such as ‘social distancing’ and ‘new normal’ were hardly day to day terms and yet it’s just about everything that’s talked about right now – to the point of saturation.

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Events

Feelings are facts

This was posted as part of IMEX PlanetIMEX eduMonday series of presentations and interactive sessions, ahead of this year’s much anticipated re-invented- event under the title “What is the new normal in extreme times?” Curiously, the event delivered more along the lines of this manifesto than I first appreciated, and I applaud them for that. […]

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Opinion

A time for action

As part of some recent reading, a survey by Econsultancy.com caught my eye, revealing that 67%, or two-thirds of brands have changed their marketing strategy in response to the current pandemic.

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