Boss Baby Campaign


Hilton Destination Marketing


Campaign planning, design and print, marketing collateral, point of sale

The Brief

We were asked by the Hilton Destination Marketing team to lead the creative development for their Boss Baby promotional partnership with 20th Century Fox.

Our Approach

To create a synergy between Hilton and the film's launch campaign, we developed the proposition ‘When it comes to families, we mean business’ – a tie in with the theme of the trailers.

The Solution

We used exclusive assets from Dreamworks to design and produce a range of marketing collateral including hotel briefing packs and point of sale.

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