Following a successful campaign with The Boss Baby in 2017, Hilton EMEA called on us to support them in this year’s summer activation campaign, working in partnership with Disney•Pixar. We’d been tasked to lead the creative development in conjunction with the release of Incredibles 2.


In the film, we see Helen (Elastigirl), the mother of the family, as the working parent and fighting the good fight, whilst Bob (Mr Incredible) is seen as a stay-at-home father trying to keep everyone in line from toddler to teenager. It doesn’t matter what your role is within your family, everyone is a hero, and occasionally needs a break.

We created initial concepts and developed the proposition ‘Reward the hero in your family’ – a tie in with the theme of the film. We utilised exclusive assets from Disney•Pixar to design and produce a range of marketing collateral including hotel briefing packs and point of sale materials.


Design and print, marketing collateral, point of sale, social media assets, video animation, HTML5 banners.