We create bold branding

Project

Rocksalt


Client

Rocksalt Restaurant & Bar


Delivery

Branding, identity, menus, signage, stationary

The Brief

When celebrity chef Mark Sargeant decided to open a new restaurant in Folkestone, we were approached with a brief to create a bold and memorable brand identity, as well as designing menus and supporting collateral.

The Approach

Although located within the harbour, Rocksalt is not exclusively a fish restaurant. As a reference to this, we created a strong identity containing a 'hidden fish', using bold clean lines together with Victorian-style illustrations and photography.

The Solution

This distinct branding style was applied to menus and collateral, using a mix of heritage and contemporary to bring the brand to life. We applied the brand identity to a number of supporting elements, including everything from cloakroom cards to the exterior illuminated signage.

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