Hilton Munich City
Branding, web design and build, menu and tableware production
To create a brand identity, website and menus for a prestigious new destination bar, Juliet Rose, at Hilton Munich City.
The interior concepts and cocktail selection in the bar took inspiration from the four botanical properties of the rose: woody, fruity, floral and herbal. We drew upon these elements to approach both the brand identity and the innovative design of the menus.
We created an elegant and striking brand identity using a pattern of circles to denote the rose. This was carried through to menu and tableware design and echoed in the production of items such as bespoke wooden cocktail menus. We also designed and built a sleek website to promote the bar and upcoming events.