We are mixing it up


Juliet Rose Bar


Hilton Munich City


Branding, menu design, web design and build, menu production

The Brief

Hilton Munich City approached us with a brief to create the branding, website and menus for a prestigious new destination bar named Juliet Rose.

Our Approach

The interior concepts and cocktail selection in the bar took inspiration from four botanical properties of the rose: woody, fruity, floral and herbal. We drew upon these elements to approach both the brand identity and the innovative design of the menus and website.

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The Solution

We created an elegant and striking brand identity using a pattern of circles that evoked the rose. This was carried through to menu and tableware design and echoed in the production of items such as bespoke wooden cocktail menus. We also designed and built a sleek website to promote the bar and upcoming events.

We asked Progress to create the brand identity and website for our new destination bar. They did an amazing job bringing our very unique concept visually to life. Working with Progress is, as always, very professional. The team interprets our ideas and is receptive to our requests. We look forward to working with Progress on future projects.

Annika Wiemer, Marketing Manager, Hilton Munich Park
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