Most companies understand the need for investing significant resources in their branding and marketing. However, when it comes to internal branding, rarely do companies invest the same budget or effort.
But just as consumers need to be regularly exposed to your brand before they commit to becoming your customers, and then need repeated exposure to remain loyal customers, your employees also need to be reminded of the ‘who, what and why’ of your company.
- Employee welcome packs
- Staff training resources
- Internal marketing collateral
- Inspirational best practice guides
- Marketing workshops