There is no denying that women’s football has come a long way in recent years. With players like Fran Kirby and Toni Duggan becoming recognisable household names, it’s no wonder that the FA has been looking at ways to get more girls playing the beautiful game.
Having been a player for ‘Canterbury Old Bags United’, I have had the pleasure of playing with some amazing women, and being part of a great team, constantly achieving and improving together.
The FA’s latest campaign saw the ‘Lionesses’, some of England’s best female players, promoting a three week campaign alongside the UEFA Women's European Championships, with the aim of encouraging young girls to play the sport. Teaming up with Disney, a number of England’s players are seen ‘channelling their inner Disney Princess’, discussing the attributes they share with Disney princesses and the barriers they have overcome in their football careers.
Looking to kick the stereotypes with key messaging such as ‘be determined’, ‘be fearless’ and ‘be kind’, the partnership aims to increase participation in, and challenge perceptions of girls’ football as well as empower and build the self-confidence of young females across the country. Off the back of the campaign, Disney and the Lionesses are encouraging the public to share their own inspiring and motivating images for young girls using the hashtag #DreamBigPrincess. Mark Bullingham, The FA’s group commercial director, said they hope to ‘double girls football participation by 2020.’ Helping girls to be active through football, to have fun while learning life skills.
With strong key messaging, it’s hard not enjoy this campaign, and it’s also great to see a huge brand such as Disney getting behind the UK’s budding young players. With increased coverage of the Lionesses across different media, I hope it inspires more girls, and women, to get involved with the beautiful game.