As a digital agency it stands to reason that we need to have a dynamic and impressive website. But why is web design also so important to your business? Well, nowadays it's not enough to simply have a web presence. With more devices connected to the web than there are people on the planet and the advent of smartphones and tablets, it's never been more important to ensure your online presence actually engages customers and triggers a communication or conversion.

We build responsive sites that are designed to be flexible and adapt to the user's requirements. From quality content to effective usability and eye-catching design, we can ensure that your site's experience is one your customers will engage with.

Here are 5 reasons why good web design is so essential in helping to grow your brand and business:

1) First impressions count

It only takes a few seconds for a visitor to your website to decide whether they are going to continue browsing it or not. Your website design determines whether they stay and take action or leave – it’s as simple as that.

Visually appealing website design increases customer engagement and a professional, modern website can encourage further engagement by leading visitors to take action.

2) People don’t like having to look for things

Good website design is important because it affects how quickly visitors can find what they are looking for.

There is nothing worse than a frustrated visitor. If they are not happy with the journey, they will leave (bounce) and try another site, which could be a close competitor.

Everything on your website needs to have a logical and consistent place to help visitors easily find what they are looking for. A good design will be easy to understand and navigate, helping your potential customers find what they need when they need it.

3) Your website needs to convert web visitors into sales

As well as looking good, the design of your website needs to lead the user on a journey towards an interaction with you.

A good web design will lead the eye to what’s most important for your business and guide your visitors to take whatever action or engagement you need, to convert them into a potential customer or sale.

4) Your website needs to reflect your brand

For many potential customers, your website will be the first introduction they have to your brand. So it’s vital that the design of your website goes hand in hand with your brand identity and isn’t just an afterthought.

5) Make a song and dance about it

Once your new website has been created, it gives you a great excuse to launch a campaign of activity to promote not just the site, but your business in general.

By doing so, you’ll remind your current customers why they like you plus attract new customers at the same time.