The Boss Baby & Hilton: when it comes to families, they mean business
When we were first asked as to whether we could lead the creative development for an exciting partnership between 20th Century Fox and Hilton, with their first film being Dreamworks ‘The Boss Baby’, there was of course only one answer.
As an avid film fan and lover of animated films (I never quite grew up I guess) this was an ideal project for us to flex our creative muscles, but came at a price – it had some concentrated timings. But that’s nothing too new to us, so we set to work.
From the initial creative ideas and developing the proposition ‘When it comes to families, we mean business’ – a tie in with the theme of the trailers – we have been instrumental in either designing or producing collateral or working closely with other agency partners such as DS Emotion and 383 to deliver the required assets.
Part of this process has also seen us work hand in hand with Dreamworks and their UK agency Lime to ensure the brand and assets are correctly employed - a process that has gleaned some very positive input and praise of the approach from the studio and animators themselves.
And the output: some great work including cinema ads in English, German and Arabic to social ads (also in multiple languages) to interactive ‘Selfie Spots’ in hotels to hotel briefing packs, private screening point of sale and more.
It’s a project we have loved working on and we look forward eagerly to the next link up later this year.