Earlier this summer, Hilton approached us with a brief to create a customer-facing campaign to drive extra revenue and party bookings in the run up to Christmas.
Keen to avoid the Christmas party cliches of tired turkey and sombre sit-down dinners, Hilton put together party packages including sharing platters, a specially-selected drinks menu including craft beers and cocktails and a range of innovative party games and props to keep groups entertained.
We used this idea of booking an original and different party to create the Craft Your Christmas campaign.
To engage potential customers we used bold typography and incorporated imagery from specially-commissioned photo shoots featuring models and Hilton’s festive food and drink offering.
Once we had planned and devised the creative campaign, we then translated this across a suite of collateral that could be used by the hotels to promote their offering. This included everything from table talkers and flyers through to Facebook media content and even adverts for digital elevator screens.
Read the full case study on the Craft Your Christmas campaign here
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