Instagram has undergone a redesign, which sees the social media platform replace its vintage camera icon for a more minimal symbol.
The refresh has been completed by Instagram’s in-house design team, and also includes a redesign of its partner apps Hyperlapse (a video recorder), Layout (an image collager) and Boomerang (a gif maker).
The new look aims to unify all of the different apps with the same style, in line with how Instagram has developed as more than just a place to edit and share photos, says the app.
Instagram’s well-known previous logo was a life-like vintage camera with a rainbow mark – the new logo sees a cleaner, flatter symbol, which reimagines the rainbow as a gradient that seeps over the whole icon.
The camera shape is reimagined through a series of flat shapes: a soft square, with a circle and a dot contained within it, representing the lens and viewfinder of the camera. During the design process, the in-house team found the lens, viewfinder and rainbow were the most distinctive features of the original logo, after people were asked to draw it from memory.
The new logo hopes to represent “versatility” through its “modernised, simplified shape”, says Instagram, which aims to be better “reflective of the community” using it.
The user interface design of the app itself has also been simplified, says Instagram, to place “more focus” on users’ photos and videos.
As to be expected with a project like this, the update has received a mixed response from users but the new look is certainly cleaner and more in line with current iOS design. Instagram says it has used standard iOS and android components and fonts and redesigned icons to feel “at home” on Apple and android devices, but no significant changes have been made to the way content is viewed, shared or uploaded.
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