Fabric reopens with new advertising campaign
London’s prestigious club Fabric has reopened its doors and dance floors and has a new advertising campaign to promote its relaunch.
Following support of music lovers globally and London’s mayor Sadiq Khan, it was announced last November that the club’s #savefabric campaign had been successful, with plans to reopen in the new year. The line-up, which was kept secret until the event, included headliners Chase & Status.
The reopening of Fabric saw its in-house art director, Roberto Rosolin, back to creating formidable artwork which personifies the club’s persona through design. For its reopening, Roberto created a campaign entitled, Reconnection.
The series of images and poster displays the club’s melodic connection with London through photography. The photographs showcase London’s lively night landscape, featuring recognisable landmarks including the London Eye, the Michael Faraday Memorial in Elephant and Castle and Tate Modern.