Erik Spiekermann, a famous German Typographer and Graphic designer, speaks on his return to physical design rather than digital. After working for 30 years on Mac nowadays he’s going back to ‘Touching things’. Something that we try to do here at Progress, looking at the tactile nature of work can help to really develop our ideas into #smartercreative.
He speaks about how he enjoys the limited nature of physical design, such as time constraints and the materials you have to hand. Technology nowadays has allowed us to create images that never even existed, using software like Photoshop to make photos look like paintings and vice-versa.
‘There is no delete, there is no return, you have to touch everything, you have to think about it, you have to plan a little more, that’s the practical thing.’
He makes the point that he is one of the very few survivors of this technology, his generation is the last to have contact, the machinery is still there just not the people. ‘So in a way I’m carrying on the tradition’ and continues on to teaching younger people to use this equipment, which then will make some of the techniques survive for future generations.
The way physical movable type printing is done hasn’t changed much, since German Blacksmith and Printer; Johannes Gutenberg introduced it in roughly 1439.
Despite the inevitable and continued onset of the digital era, we are firm believers that there always will be a future for printed media and traditional techniques.