Do you have a marketing plan?
5 reasons why your business needs one...
Now here’s a question. Do you currently do any form of marketing? We’re guessing the answer is probably yes. But here’s another question. Do you have a marketing plan to coordinate all of your marketing activity and ensure that you are regularly promoting your business and not just marketing on an ad hoc basis? If not, then we can help.
A marketing plan does not have to be lengthy or complicated. A simple plan is something every business should have to guide your efforts and keep you focused on your goals. It also means you can set aside a budget for your marketing activity and measure the returns. Whether you want to focus solely on inbound marketing or you want to integrate online with offline marketing activities, there are 5 important reasons why your business needs a realistic but simple marketing plan.
A simple marketing plan allows you to:
- Specify a vision and mission for your business
- Outline what you want to accomplish
- Define your business
- Define your customers
- Create an action plan for what you need to do and when
1 ) Your business vision and mission
Your vision statement is a description of what you want your business to be so that it inspires and motivates you. A well-defined vision creates a mental picture of the business that you are striving to build.
A clear vision statement benefits your business by:
- Serving as a compass to keep you heading in the right direction.
- Enabling you to assess the many opportunities that are presented to you and make decisions based on whether the opportunity helps you get closer to your vision.
- Helping you measure your progress, set goals, establish priorities, and know when to say no.
- Enabling you to focus on what needs to be done to get there and eliminate anything that distracts you from achieving your business vision.
Your mission is a concise statement of what your business does, developed from the customer’s perspective, and aligned with the vision for the business. It should answer these three questions:
- What do we do? Specifies what you deliver to your customers and how you fulfil their needs when they do business with you.
- How do we do it? Defines the type of products and services you sell and deliver to your customers.
- For whom? Identifies the target market that is most likely to buy your products and services.
2) What you want to accomplish
By setting goals and writing them down you are forced to be specific about what you want to achieve, how you will get there and by when. Your marketing goals should be:
- Focused on achieving your vision
- Prioritized and tackled 1 or 2 at a time
- Monitored and measured
3) Define your business
The secret to defining what makes your business different is to understand what your ideal client really wants and make sure you deliver it better than anyone else. What do you uniquely offer that your clients find amazing? Do you:
- Find simpler ways of doing things?
- Serve a niche market better than anyone else?
- Bring a new perspective to challenges that offer unique solutions?
- Package your services in a way that appeals to your ideal client?
- Create systems that help clients learn how to do things more effectively?
4) Define your customers
Fully understanding your ideal client means you know with certainty what problem they are trying to solve or what need they wish to satisfy. With this information, you can then:
- Clearly communicate the value you offer and why they should work with you.
- Discover opportunities to provide additional services that have been overlooked by others.
- Establish yourself as an expert in serving that market.
- Being focused on one particular market enables you to make better choices for all of your marketing efforts, saving you time and money on activities that don’t make sense for your business and the clients you serve.
5) Create an action plan
Your marketing action plan eliminates ad hoc activities and defines each marketing campaign project in detail and assigns resources, dates and topics to each activity.
With a detailed marketing action plan, you always know what you’re doing and when you’re doing it. By coordinating your marketing activity, you will also be strengthening your brand and people’s perception of your business.
So let’s talk…
If all of this has got you thinking about your marketing then why not get in touch? We’ve helped lots of companies with their marketing and brand strategy from local businesses to global blue chip clients. Whether it’s a marketing workshop to set you on your way or you’d like us to create a full marketing plan for you then we can help. Simply send us an email: email@example.com