With the tournament kicking off today, it's timely for us to unveil our most recent work based around the games.
With the stadiums either booked out or tickets trading for sky-high prices, for those without tickets or bottomless pockets, watching it in comfortable surroundings is surely the next best thing. Hilton Hotels asked us to create customer-facing collateral as well as a detailed briefing pack, production and despatch of all materials to virtually all the UK hotels. The campaign focused on a food and drink theme of 'TrulySCRUMptious' with a special internationally-flavoured range of food and drink that customers can enjoy whilst watching the games over the next six weeks.
From start to finish, PROGRESS has been instrumental in shaping, designing and delivering this campaign, working closely with both key Hilton personnel and suppliers such as Matthew Clark and Pernod-Ricard to ensure a smooth delivery.
Commenting on the campaign, Anthony Worrall, Hilton WorldWide F&B Director for UK, Ireland and Israel said: "with a nationwide campaign for over 70 hotels, we needed a series of striking and compelling promotional collateral to encourage guests to watch the games with us. The PROGRESS team have once again produced some top drawer creative and managed the entire process from concept to delivery seamlessly. We are simply delighted with the results."
To view the case study, click here.