Most companies understand the need for investing significant resources in their external branding and marketing efforts. However, when it comes to internal branding, rarely do companies invest the same budget or effort. The assumption is that your employees already know who you are, what you do and why you do it.
However, just as consumers need to be regularly exposed to your brand before they commit to becoming your customers, and then need repeated exposure to remain loyal customers, your employees also need to be reminded of the ‘who, what and why’ of your company.
Simple elements such as a quality employee welcome pack can be a highly effective way of setting out your brand and instilling your mission and values from the start. We recently created just such a pack for Partnership, a city-based financial services company. Take a look at it here
Are you due for an internal brand review? If so, please email firstname.lastname@example.org and we would be delighted to help.