Whether the bulk of your custom comes from online or offline, a slick and professional website is a must for your business.

Your customers are evaluating your company and your service offering long before they decide to make a purchase, and if your website does not seem professional or secure, they will simply move on to a competitor.

While sales and brand equity are the two main factors for having a professional website created for your business, here are 5 reasons why a professionally-created website is crucial to your business:

1. Custom design

When you hire a professional web agency you know that your site will be created to suit your business. Our client service and digital design teams will evaluate your business and products, and work with you to establish exactly what your site needs to achieve. Do you want to generate online sales? Walk-in sales? Will your site be for informational purposes only? Once these and other questions are answered, your site will be designed to meet your specific needs. DIY site builders limit the capabilities of their site and often restrict graphics and text. Working with the full service expertise of an agency team means you are not bound by these restrictions.

2. Visual properties

The way your site looks, the way it navigates, and the colours and graphics used are very important. Visitors do not like to search for information, or have to fight their way through loads of text. We will make sure that your brand colour palette; text and navigation are designed to be user-friendly.

3. New technologies

The Internet changes on a daily basis. New technologies, new computer code, new ways to draw visitors to your site happen each and every day. When you work with us, you can be assured that the site is being created with the latest technologies and according to the latest trends, for optimal success.

4. SEO compliance

SEO or Search Engine Optimisation ensures that your website receives great rankings from search engines. If search engines cannot find your site easily, your potential clients won’t either. Your site must be optimised in order to be found.

5. Web support

Contrary to what many people believe, a website is never complete. Websites must have continual maintenance to keep them current and relevant to their industry. Technology is continually changing, and for websites to remain popular and successful, they must remain up-to-date with these trends. We offer various levels of support packages for our clients which enable you to keep your site updated and fresh.

Is your current website in need of a refresh? If so, please get in touch and find out how we can help you develop a new website that will showcase your brand and ultimately drive more revenue. Contact us today: hello@progress.agency