Archive for ‘Opinion’

Opinion

One step back, two steps forward

I feel like we’ve been here before.  Another lockdown and a continued need to work from home for the next four weeks. It’s a frustrating time, as before Boris’ announcement, we were in the throes of a slow and gradual process of returning to the office. In between lockdowns, we’ve been very lucky to have […]

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Opinion

From survival of the fittest to soulmates…

From survival of the fittest to soulmates… And why ‘collaboration’ isn’t just a fad but the future. As businesses, whether agency or client, product or service provider, we’re all competing for our share of the pie. Nothing has changed – it’s down to basics: survival of the fittest. If you’re not out there shouting your […]

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Opinion

Networking: virtually, it does exactly what it says on the tin

A little while ago, I wrote a piece about digital transformation and my thoughts on the remote revolution. Subsequent to this, I was invited for an online conversation with Luke Quilter, CEO of local digital agency Sleeping Giant Media [...]

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Digital

Digital transformation – driving the remote revolution?

At the time of writing this, myself and my team are some 15 weeks or so into a remote working set up and I’ve not seen most of my team in person for a quarter of a year. As for many businesses, working from home can be a double-edged sword; I’ve always advocated the benefits […]

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Opinion

Better together

I never feel comfortable in front of a camera. Behind it, yes – I love it; I can reassure, direct and support the subject to get the best from them. But the minute I’ve a camera pointed at me, I can get tense, overthink it or dwell too much on what I sound or look […]

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Branding

‘New normal’: new rules?

Several months ago, terms such as ‘social distancing’ and ‘new normal’ were hardly day to day terms and yet it’s just about everything that’s talked about right now – to the point of saturation.

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Opinion

A time for action

As part of some recent reading, a survey by Econsultancy.com caught my eye, revealing that 67%, or two-thirds of brands have changed their marketing strategy in response to the current pandemic.

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