Archive for ‘Opinion’

Digital

Digital transformation – driving the remote revolution?

At the time of writing this, myself and my team are some 15 weeks or so into a remote working set up and I’ve not seen most of my team in person for a quarter of a year. As for many businesses, working from home can be a double-edged sword; I’ve always advocated the benefits […]

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Opinion

Better Together

I never feel comfortable in front of a camera. Behind it, yes – I love it; I can reassure, direct and support the subject to get the best from them. But the minute I’ve a camera pointed at me, I can get tense, overthink it or dwell too much on what I sound or look […]

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Branding

‘New normal’: new rules?

Several months ago, terms such as ‘social distancing’ and ‘new normal’ were hardly day to day terms and yet it’s just about everything that’s talked about right now – to the point of saturation.

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Opinion

A time for action

As part of some recent reading, a survey by Econsultancy.com caught my eye, revealing that 67%, or two-thirds of brands have changed their marketing strategy in response to the current pandemic.

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